Cook Islanders are holding a public meeting today on the countrys first update to their 14-year-old tourism master plan.
Update authors say that planned hotel projects will add to growing environmental problems from more than 80,000 tourists a year.
Lead author Dr Peter Phillips, a New Zealand consultant, is instead calling for new strategies.
He says the Cooks could become the second country in the world to adopt tourism concepts being promoted by the National Geographic Society.
Geotourism in the Cooks would see emphasis placed on local people and historic places rather than trying to compete in mass-market tourism with other, much bigger destinations.